The amazing adventure of Conte Malapizza
Malapizza is a special place where an ironic atmosphere invites you to live an engaging experience.
The carefully selected raw materials represent the foundations of a high quality culinary offer that surprises with his eccentric combination of drinks prepared with flair.
The starting point of Malapizza project was an exciting work of imagination and research which led us on a path inhabited by enigmatic characters. The entire key visual deals with four main elements: the face of Conte Malapizza, the logo, the star and the moon.
The logotype owns a contemporary flavour and stands out thanks to his pointed notes with sharp and wavy parts.
We have built a winking set where Conte Malapizza become an adventurer who travels the world collecting flavours and scents to re-propose in his kitchen. His grin is inspired by characters of another era from whom he takes his perfect hairdo and the clean-cut.
The language invests every aspect of Malapizza, from the interiors, passing through the uniforms and on all communication tools.
The staff wears uniforms decorated with the moon, a symbol of the woman, or the sun, a symbol of the man, which do not just dresses but gives them the role of entertainers, always ready to play their part.
The alchemy pervades all the project and looks at the chemistry of flour, water and yeast transformation and at spirits and mixology.