The challenge was not simply to design a brand, but to build a sensory bridge between guests and the authentic lifestyle of the region from its gardens and food to its music, ceramics, history, and unmistakable light.

We drew inspiration from Ravello’s architectural heritage and vibrant atmosphere to craft an identity system that balances elegance and playfulness. A custom typeface referencing classical columns and arched porticos — anchors the visual language with both grace and structure. At the core of the color palette is a bold, luminous yellow: a nod to the local lemon, symbol of the region and signature of the experience.

Illustrations play a central narrative role. Rendered in a pop-art style and applied as trompe-l’œil artworks in the rooms, they extend the surrounding landscape into the interiors. Each room becomes a personal, evocative extension of the Amalfi Coast intimate, joyful, and distinctly local.

The identity is deployed consistently and with restraint across all touchpoints: from signage and in-room amenities to printed materials and digital interfaces. Rather than imposing an image, it gently enhances the guest experience.
Because at Villa Limoni, true luxury isn’t loud. It’s found in the light, the pace, and the quiet joy of simply being there.

Illustrations: Stefano Marra