Telling the story of Italianness without falling back into clichés. Giving voice to a contemporary brand, avoiding the folklore and obviousness of food design. Building an identity that speaks not only of taste, but of meaning.

Be inspired by the language of the Church. Not to ironize, but to create a solemn, evocative, iconic tone. Making pizza a cultural ritual. Transforming every base in a shovel into a relic to be consecrated. To give birth to a global community around a new faith: faith in the shovel.

An identity based on the word. The naming “HABEMUS” recalls the papal formula “Habemus Papam”, transforming it into a brand announcement. The tone of voice is liturgical, cultured, at times theatrical:
“Bless this pizza (pala), with its hydration so high,
may it stretch (without tearing) and rise to the sky.”

Ecclesiastical symbolism has been reinterpreted with respect and irony: blessing hands, stylized crosses, saints with an oven shovel. An unusual palette – pink and dark green – breaks the visual patterns of the industry. Contrasting typographies – serif and grotesk – give rhythm and hierarchy to the narrative. Every visual element is a cult sign.

HABEMUS established itself as a breakthrough brand in the world of pizza. A strong, recognizable identity, capable of combining sacred and pop, depth and accessibility. A voice that speaks to a new generation of professionals, enthusiasts and devotees. And he proclaims, in no uncertain terms: Habemus. The Holy Crust. Amen.