We collaborated with the Uppa Club team to shape a brand identity that not only breaks conventions but tells a story of conscious food — without losing its sense of joy.

→ Just Good Avos. Just Upcycled Food.
Uppa Club’s branding is built around a visual and narrative language that blends attitude with lightness. The smiling logotype and the anthropomorphic avocado character become the voice of a new way of thinking about food: more ethical, more accessible, more fun.

→ The choice of purple — a bold move in this category — strengthens the identity of a brand that wants to stand out on the shelf. Meanwhile, a typographic system that mixes serif fonts with hand-drawn lettering strikes the perfect balance between reliability and spontaneity.

→ Calm Down! It’s Cold Pressed.
Uppa Club’s avocado oil isn’t just a product — it’s an invitation to choose better, without the stress. No rhetoric, no overload of technical jargon — just a clear, simple alternative for those who want to eat well and respect the planet.
Uppa Club is a gentle revolution, turning sustainability into an everyday gesture — a brand that redefines healthy food with irony and mindfulness.