Armatore The sea, ever evolving.

Industry: Food & Beverage
Awards: Pentawards
Bronze
Gold
Silver
Year: 2025
2026

Deliverables: Illustration
Mural design
Packaging design

For nine years, we’ve been shaping Armatore’s identity, creating new collections that explore the culture of the sea from fresh perspectives.

Armatore, the temporary store: product displays and anchovies drawn on the floor

Armatore, the temporary store entrance in Salerno’s historic centre

Nine years. One vision.

An ongoing journey of exploration and experimentation, where each project brings new visual elements, ideas and creative approaches to an identity that keeps evolving while staying true to its character.

Armatore, 4 Rotte: tuna and swordfish jars on display

Armatore, Pan del Mar: the wall of boxes

Armatore, poster: “Il mare è la nostra casa”

Armatore, packs from the original range on display

Armatore Chips, two bags on a yellow background

Armatore, Riserva colatura: the A mark among drops

Armatore, Riserva colatura: the case in a cold room

Armatore, Riserva colatura: the case with character stickers

Armatore, Riserva colatura: the open case with the yellow bottle

Armatore, Riserva colatura: behind frosted glass

Armatore, Riserva colatura: stacked cases, lifted by hand

Armatore, Riserva colatura: the logotype in ice

An ongoing exploration.

Each new collection offers an opportunity to explore Armatore’s world through a different creative lens.

Illustration, typography, colour and composition become tools for crafting distinctive visual languages, bringing out the character of each product while adding depth and recognition to the brand’s growing visual universe.

Armatore, spreads in 30 g tubes: the packs stacked up

Armatore, pepper and tuna spread: the tube squeezed in hand

Armatore, pepper and tuna spread: the yellow tube

Armatore, anchovy and truffle butter spread: the purple tube

Armatore, the original range: jars against the light

Armatore, anchovy fillets: the illustrated packs

Armatore, the original range: anchovy fillets and bluefin tuna

Armatore, bluefin tuna under a workshop lamp

Different expressions. One spirit.

A constant pursuit of new creative possibilities. Each project brings together the culture behind the product and a design sensibility that reinterprets the sea, its stories and its imagery through a contemporary perspective.

Armatore, Pan del Mar: the yellow box with its rope handle

Armatore, Pan del Mar: yellow box and white pack

Armatore, Pan del Mar: the boxes stacked up

Armatore Chips, anchovy crisps: two bags

Armatore Chips, crisps spilling from the bag

Armatore Chips, detail of the spiral mark

Armatore, sauces: four bottles from the range

Armatore, sauces: three bottles in raking light

Armatore, sauces: the label with five ingredients

Always looking out to sea.

Nine years of fresh interpretations and experimentation. An identity that continues to evolve, collection after collection, with its eyes firmly set on the sea.

A journey that received three Pentawards in 2026:
Gold Award, Core Line – Fish, meat and poultry
Silver Award, Pan del Mar – Gourmet foods
Bronze Award, Chips – Savoury snacks

Armatore, the TUTTOFOOD 2026 stand with its hand-painted mural

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